If there is one thing this pandemic has taught us, it is that no matter what industry you are in, no matter what service you are providing, having an online presence is essential. 

 

For Diwali, Cadbury came up with a fantastic hyper personalized ad – “This is not just a Cadbury Ad”, an ad for hundreds of small local businesses across the country, to provide them with the much needed support after the severe impact that COVID-19 has had on them. What’s special about this ad is that the product being shown will have the store name local to your area. For instance: if you are based out of Delhi, you will see: Sahil Jewellers, Malviya Nagar, Delhi, if you are in Pune, you will see: Kajari Selection, Dange Chowk, Pune and so on. 

 

Cadbury leveraged Artificial Intelligence to promote over 1,800 local businesses, across 260 pin codes. This ad is a reminder of why it can be helpful for every business, regardless of the size, to have an online presence. 

 

The best way to get started is to have a website. The minute your customers can find your website, your credibility instantly goes up. Creating a virtual brand for yourself makes it easier for potential customers to come to you and also gives you the opportunity to showcase your products and services. Websites provide you the platform to express your business/company/brand in different formats – from infographics to video animations. This essentially helps in conveying personalized messages to your target audience. 

You can establish an online ecosystem for your products right from marketing it to selling it. With enabling of online payment portals as well as delivery services, it has become easy to integrate the option of adding a section for transactions as well as delivering products and services door to door. You also have the choice of going one step further and getting a mobile application made exclusively for your business. Having a website and social media presence is an excellent marketing tool which comes with the added benefit of being cost effective. 

 

A quick share of your website link can go a long way in spreading the word and driving in customers. Your website is a great destination for selling and receiving. 

 

Selling 🡪 Product/ Service

Receiving 🡪 More Customers/Revenue

 

The journey of making a website can be a useful tool in getting clear about your own goals and visions. Having pages specific to your team, your mission can help you in understanding what your business offers, what you can do better, the skill sets your team comes with, additional services that you can provide and so on. 

 

The future is truly online, and the fastest way to make your mark is by having your website. You can choose between a variety of options for making one, for instance, if you are confident about a DIY website, you can check out tools like WordPress, WIX, Bootstrap Studio or you can choose a cost-effective digital services firm to do it for you (Hint: Zensark!)

 

So what are you waiting for? It’s time to Go Online and Go Big!